Marketing leadership and execution rooted in economic reality
Strategic GTM leadership rooted in economic reality and technical execution. 20 years of experience scaling SaaS, Finance, EdTech and modern brands across UK, ANZ and NA.
Trusted by businesses from all over the world
Chosen by forward-thinking teams and global brands.
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Fractional CMO strategy for when you need executive clarity, not overhead
Get strategic clarity, marketing leadership, and execution that aligns your team with business goals. As a dual citizen and economist (BSc) specialising in monetary modelling, I provide more than just 'marketing trends' - I build GTM strategies rooted in economic reality to navigate fluctuating markets with precision.
Testimonials
"Ela is a powerhouse. Her big-picture thinking combined with detailed analysis transformed how we engage with our audience. Her expertise helped us formalise reporting and finally measure ROI effectively. I can't recommend Ela highly enough."
Nathan Donaldson
"Ela's strategic expertise and attention to detail were invaluable in our work for Greater Wellington Regional Council and NZTA. She's always first on my list for anything digital strategy-related."
Damian Sligo-Green
"Ela combines operational and managerial excellence with a futurist vision. She adapts to any challenge with skill and insight. Every professional should have the chance to work with her.
Harun Unlusoy
On-demand marketing services
When you're under-resourced or overstretched, I bring clarity, consistency, and hands-on execution to your projects and campaigns, so nothing slips through the cracks.
Testimonials
Ela is a marketing genius – SEO, digital, reporting, strategy – she nails it. She’s also a passionate scrum master who pioneered agile practices for our team. Plus, she’s just lovely to work with.
Ben Childs
"Ela’s digital marketing intuition and people skills are outstanding. Whether planning or executing, she delivers with laser focus and creativity."
Nihat Tanfer
"Ela juggled multiple roles at TEDxWellington with focus and quality. She was a fantastic addition to the team and made the event a success."
DK
Why work with me
You’ll get a Fractional CMO with two decades of experience leading marketing in SaaS, EdTech, and Finance across UK, Australasia, and North America.
I'm a dual citizen of New Zealand/Turkey and an economist (BSc) specialising in monetary modelling. With my 20 years of experience as a marketing leader, I provide more than just 'marketing trends' - I build GTM strategies rooted in economic reality to navigate fluctuating markets with precision.
No long onboarding. No outsourcing guesswork. Only traction.
Insights from the field
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