Trusted by founders and marketing leaders alike

Strategic marketing leadership to scale your business without the $250k salary

CMO-level thinking and hands-on marketing support without the cost or complexity of a full-time hire.

Whether you're launching, scaling, or stabilising, my Fractional CMO plans are designed to give you clarity, consistency, and confidence in your marketing without adding another seat to payroll.

Fractional CMO plans

Whether you're seeking clarity, traction, or deep marketing leadership, there's a plan built to match your growth.

Essential CMO

For early-stage founders or lean teams who need a trusted advisor without the full-time hire.

Growth CMO

For growing brands ready to sharpen strategy, drive execution, and move fast without the chaos.

Embedded CMO

For high-growth teams that need deep strategic leadership, clarity across the funnel, and a CMO who can sit in the virtual war room.

Smart strategy, minus the overhead.

Essential CMO

For early-stage founders or lean teams who need a trusted advisor without the full-time hire.

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The Essential CMO plan gives you strategic clarity, marketing focus, and founder-aligned guidance to grow with intention — minus the bloat.

Monthly
momentum calls

Your monthly check-in to align goals, unblock priorities, and refocus on what moves the needle.

Growth foundation
audit

A one-time review of your current GTM, funnel, and MarTech to clarify where to focus and what to clean up.

Light-touch Slack/email access

Get ongoing support for questions, direction, and reviews without endless meetings.

Optional: One done-for-you campaign plan

Need an early win? I’ll map out one full funnel campaign, strategy to sequencing, you or your team can run.

Build smart, move faster

Growth CMO

For growing brands ready to sharpen strategy, drive execution, and move fast without the chaos.

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This plan is for scaling teams who need more than advice, you need momentum. I plug into your leadership rhythm, bring structure to your campaigns, and guide execution so your team can deliver with confidence.

Fortnightly strategy and
review calls

High-impact sessions to review results, re-prioritise, and unblock your team’s next moves.

Campaign planning and
content direction

I help you shape campaigns end-to-end messaging, sequencing, and who owns what.

Slack/email access
during working hours

Quick feedback, gut checks, and async support when your team needs guidance or review.

Quarterly
growth roadmap

A high-level plan to ensure your strategy, martech, team, and funnel are scaling in sync.

Your senior marketer. Without the headcount.

Embedded CMO

For high-growth teams that need deep strategic leadership, clarity across the funnel, and a CMO who can sit in the virtual war room.

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This is my most embedded engagement, a full-force strategic partner plugged into your leadership team. I guide direction, audit MarTech & data integrity, lead performance, and execution from the inside, so your marketing function scales with precision, not chaos.

Weekly exec strategy sessions

Collaborative leadership meetings to shape direction, unblock decisions, and align with business goals.

Hands-on direction for internal teams + external partners

From in-house teams to agencies, I keep everyone aligned, executing, and accountable.

Full-funnel visibility + performance reviews

Detailed insight across spend, conversions, and pipeline so decisions are always data-backed.

Priority access + async co-working

Slack/email support, async reviews, and document collaboration when you need it, without waiting for meetings.

Transparent, Strategic, and Tailored to Fit Your Stage

Pricing

Whether you're seeking clarity, traction, or deep marketing leadership, there's a plan built to match your growth. No retainers without direction.
No fluff. Only what works.

essential cmo

Starting from

$2,500

Month

For founders who want clarity, accountability, and strategic rhythm, without a full-time CMO.

Monthly strategy check-ins
Light-touch async support
Priority focus on brand, funnel, or offer clarity
Perfect for: Solopreneurs, lean startups, early-stage growth.
growth CMO
Popular

Starting from

$4,500

Month

Fractional leadership with full accountability. Systems, strategy, and execution direction, so you can grow without guesswork.

Fortnightly strategic sessions + campaign support
Slack/email access during core hours
Quarterly roadmap & performance review
Perfect for: Scaling brands, eComm teams, SaaS founders in build mode.
embeded cmo

Starting from

$8,000

Month

CMO-level partnership for high-growth teams. Fully integrated. Fully aligned. Ready to scale.

Weekly leadership sessions
Team mentoring, vendor oversight
Full-channel strategic direction + reporting
Perfect for: High-growth teams needing a senior operator in the room.

Still not sure which plan is right for you?
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Book a free 20-min clarity call. I’ll help you choose what’s best for where you are now.

HAVE QUESTIONS?

FAQs

What’s the difference between a Fractional CMO and a Marketing Consultant?
How do I know which plan is right for me?
Do you work with in-house teams or external agencies?
Can I switch plans later?
Why a Fractional CMO instead of a full-time hire?
Do you do the actual work?
How quickly will we see impact?
What kind of brands do you work with?
Is there a minimum commitment?
Do you work remotely, or can we meet in person?
What’s your availability like?
Results, not resumes

Testimonials

Boost logo

"Ela is a powerhouse. Her big-picture thinking combined with detailed analysis transformed how we engage with our audience. Her expertise helped us formalise reporting and finally measure ROI effectively. I can't recommend Ela highly enough."

Nathan Donaldson

CEO @ Boost
enspiral logo

"Ela's strategic expertise and attention to detail were invaluable in our work for Greater Wellington Regional Council and NZTA. She's always first on my list for anything digital strategy-related."
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Damian Sligo-Green

Business Strategy @ Enspiral

"Ela combines operational and managerial excellence with a futurist vision. She adapts to any challenge with skill and insight. Every professional should have the chance to work with her.

Harun Unlusoy

Managing Partner @ Boosmart Marketing Intelligence Agency

Not ready for a Fractional CMO?

Let's start with a check-up. Get my 90-Day Growth Checklist. A step-by-step guide to identifying the leaks in your funnel.

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