CMO-level thinking and hands-on marketing support without the cost or complexity of a full-time hire.



Whether you're seeking clarity, traction, or deep marketing leadership, there's a plan built to match your growth.
For early-stage founders or lean teams who need a trusted advisor without the full-time hire.
For growing brands ready to sharpen strategy, drive execution, and move fast without the chaos.
For high-growth teams that need deep strategic leadership, clarity across the funnel, and a CMO who can sit in the virtual war room.

For early-stage founders or lean teams who need a trusted advisor without the full-time hire.
The Essential CMO plan gives you strategic clarity, marketing focus, and founder-aligned guidance to grow with intention — minus the bloat.
Your monthly check-in to align goals, unblock priorities, and refocus on what moves the needle.
A one-time review of your current GTM, funnel, and MarTech to clarify where to focus and what to clean up.
Get ongoing support for questions, direction, and reviews without endless meetings.
Need an early win? I’ll map out one full funnel campaign, strategy to sequencing, you or your team can run.
For growing brands ready to sharpen strategy, drive execution, and move fast without the chaos.
This plan is for scaling teams who need more than advice, you need momentum. I plug into your leadership rhythm, bring structure to your campaigns, and guide execution so your team can deliver with confidence.
High-impact sessions to review results, re-prioritise, and unblock your team’s next moves.
I help you shape campaigns end-to-end messaging, sequencing, and who owns what.
Quick feedback, gut checks, and async support when your team needs guidance or review.
A high-level plan to ensure your strategy, martech, team, and funnel are scaling in sync.


For high-growth teams that need deep strategic leadership, clarity across the funnel, and a CMO who can sit in the virtual war room.
This is my most embedded engagement, a full-force strategic partner plugged into your leadership team. I guide direction, audit MarTech & data integrity, lead performance, and execution from the inside, so your marketing function scales with precision, not chaos.
Collaborative leadership meetings to shape direction, unblock decisions, and align with business goals.
From in-house teams to agencies, I keep everyone aligned, executing, and accountable.
Detailed insight across spend, conversions, and pipeline so decisions are always data-backed.
Slack/email support, async reviews, and document collaboration when you need it, without waiting for meetings.
Whether you're seeking clarity, traction, or deep marketing leadership, there's a plan built to match your growth. No retainers without direction.
No fluff. Only what works.
Starting from
For founders who want clarity, accountability, and strategic rhythm, without a full-time CMO.
Starting from
Fractional leadership with full accountability. Systems, strategy, and execution direction, so you can grow without guesswork.
Starting from
CMO-level partnership for high-growth teams. Fully integrated. Fully aligned. Ready to scale.
Still not sure which plan is right for you?
Book a free 20-min clarity call. I’ll help you choose what’s best for where you are now.
A consultant gives advice. I give you strategic direction, hands-on leadership, and long-term momentum. As a Fractional CMO, I step into a leadership role inside your business, guiding your marketing decisions like an internal executive (without the full-time overhead).
• Just starting out or refining your foundation? → Essential.
• Growing fast and need structure to scale? → Growth.
• Leading a multi-channel team or complex org? → Embedded.
Not sure? Book a free discovery call and I’ll help you choose.
Yes, I regularly collaborate with internal marketers, freelancers, and agencies. I align strategy, guide direction, and ensure everyone’s working on the right things (with less guesswork and back-and-forth).
Absolutely. As your business evolves, your needs change, and your support should too. We’ll review fit quarterly and adjust your plan if needed.
Cost and speed. You get 20 years of global experience for 1/3 of the cost of a full-time executive, without the overhead of benefits, equity, and a 6-month ramp-up period.
In the Growth and Embedded tiers, I personally handle technical setup (GA4, GTM, CRM architecture). For creative or high-volume execution (SEO writing, design), I lead your team or bring in my trusted specialist network.
Week 1 is Audit. Week 2 is Strategy. By Week 4, we are usually executing and optimising.
I work with purpose-led, growth-minded founders across SaaS, EdTech, Finance, eCommerce, compliance, wellness, and digital services. If you’re values-aligned, ambitious, and tired of flying blind with your marketing, you’re probably my kind of person.
Yes, most plans start with a three-month minimum to allow for real momentum. I’m not here for one-off audits. I’m here to help you build something that lasts.
I work remotely with clients globally, giving you strategic leadership without in-office overhead.
I typically book 4–6 weeks in advance for new Growth and Embedded clients. In a hurry? I offer a limited number of short-term intensives or “momentum kickstarts” to help you get moving fast.

"Ela is a powerhouse. Her big-picture thinking combined with detailed analysis transformed how we engage with our audience. Her expertise helped us formalise reporting and finally measure ROI effectively. I can't recommend Ela highly enough."

"Ela's strategic expertise and attention to detail were invaluable in our work for Greater Wellington Regional Council and NZTA. She's always first on my list for anything digital strategy-related."

"Ela combines operational and managerial excellence with a futurist vision. She adapts to any challenge with skill and insight. Every professional should have the chance to work with her.
Let's start with a check-up. Get my 90-Day Growth Checklist. A step-by-step guide to identifying the leaks in your funnel.