A thought partner in your growth
Think of me as your CMO in your back pocket, a strategic partner to help you focus, grow, and create demand in a way that fits your brand and your life.
About me
I’m Ela Alptekin; a Fractional CMO, strategic marketer, and trusted thought partner to founders across UK, ANZ, NA and beyond.
Over the last two decades, I’ve helped modern brands and value / purpose-led businesses grow with clarity, confidence, and grounded strategy.
From early-stage eCommerce brands to scaling SaaS players, I work with teams who are ready to stop guessing and start building brands that last.
What makes this different? I don’t do fluff. I don’t do generic. I help you see what others miss: the blind spots in your positioning, the untapped power in your product, and the smarter, more human ways to build demand (without burning out or burning budget).
How I work: A simple, strategic framework
Ready to turn clarity into momentum? Let’s explore what strategic support could unlock for your brand.
Clarity first
I start every engagement by getting crystal clear on your goals, challenges, audience, and current traction. No assumptions, no generic advice, only sharp insight tailored to your market and brand maturity.
Strategy that sticks
Together, we define what success looks like and how we’ll get there - grounded in your resources, customer behaviour, and market dynamics. Whether it's unlocking a plateau or launching a new offer, I give you the roadmap and the rationale.
Execution support
I offer hands-on support where it counts; leading your marketing function part-time, coaching your internal team, or guiding a specific launch or campaign. You decide the level of involvement.
Measure, learn, adapt
We track performance, gather feedback, and adapt fast. I help you make smarter decisions month-to-month, without getting lost in vanity metrics or channel noise.
Let’s map out your next launch, your funnel fix, or your first marketing hire.
What founders say
"Ela is a powerhouse. Her big-picture thinking combined with detailed analysis transformed how we engage with our audience. Her expertise helped us formalise reporting and finally measure ROI effectively. I can't recommend Ela highly enough."
Nathan Donaldson
"Ela's strategic expertise and attention to detail were invaluable in our work for Greater Wellington Regional Council and NZTA. She's always first on my list for anything digital strategy-related."
Damian Sligo-Green
"Ela combines operational and managerial excellence with a futurist vision. She adapts to any challenge with skill and insight. Every professional should have the chance to work with her.
Harun Unlusoy