I partner with brand, creative, and digital agencies as an embedded strategist, bringing CMO-level thinking to your pitches, campaigns, and client growth work.





I quietly plug in where your team’s stretched or the brief’s still forming.
Hourly support or scoped project work available.
No hand-holding needed. Only sharp, focused help when you need it most.
You’ll get a Fractional CMO with two decades of experience leading marketing in SaaS, EdTech, and Finance across UK, Australasia, and North America.
I'm a dual citizen of New Zealand/Turkey and an economist (BSc) specialising in monetary modelling. With my 20 years of experience as a marketing leader, I provide more than just 'marketing trends' - I build GTM strategies rooted in economic reality to navigate fluctuating markets with precision.
No long onboarding. No outsourcing guesswork. Only traction.
Flexible, low-lift ways to work together
Bring me into a campaign pitch, strategy sprint, or brand engagement. Scoped clearly.
Billed cleanly.
A monthly block of hours for as-you-need-it support; ideal when your team’s stretched or upskilling.
I join your team (quietly, behind the scenes) for a fixed term. Weekly sessions + async support. Your brain-on-call.
Hourly and scoped project pricing available. No minimums, no drama; just clear boundaries and smart delivery.

"Ela is a powerhouse. Her big-picture thinking combined with detailed analysis transformed how we engage with our audience. Her expertise helped us formalise reporting and finally measure ROI effectively. I can't recommend Ela highly enough."

"Ela’s digital marketing intuition and people skills are outstanding. Whether planning or executing, she delivers with laser focus and creativity."

"Ela combines operational and managerial excellence with a futurist vision. She adapts to any challenge with skill and insight. Every professional should have the chance to work with her.